A Global Leader in ESL and Smart IoT TechnologiesZKONG
A Global Leader in ESL
and Smart IoT Technologies
Drive Better Connections through Smart Display Solutions
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Brand Presentation 2026
A Global Leader in ESL and Smart IoT Technologies
Electronic Shelf Labels · LCD Digital Signage · Cloud Platform · Smart IoT Solutions
200,000+
Stores Worldwide
3,000+
Enterprise Clients
60+
Countries
20+
Years of R&D
Presentation Agenda
What We Will Cover Today
01
About ZKONG
Global leader in ESL & IoT
02
Product Portfolio
ESL, Arrow, Sparkle, Legendary
03
Arrow on Cart HandleEXCLUSIVE
Unique worldwide application
04
LCD Digital Signage
Sparkle & Legendary series
05
Technology & Features
NFC, AoA Locating, Cloud
06
Global Case Studies
Carrefour, ICA, Dr.Max, Orange
07
Why ZKONG & ROI
Payback in 12-18 months
About ZKONG
A Global Leader in
ESL & Smart
IoT Technologies
ZKONG is a world-leading provider of Electronic Shelf Labels, LCD digital signage and IoT retail solutions. Founded in 2003, headquartered in Hangzhou, we serve over 200,000 stores across 60+ countries.
2003
Founded
China · HQ: Hangzhou
200K+
Stores
Worldwide
3,000+
Clients
Enterprise
60+
Countries
Presence
20+
Years R&D
Innovation
5,000+
Employees
Worldwide
Company Timeline
2003
Founded in China
2010
First ESL system deployed
2015
Global expansion begins
2018
Cloud SaaS platform launch
2020
100,000 stores milestone
2023
Sparkle LCD series launch
2025
Arrow series — worldwide exclusive
2026
200,000+ stores, 60+ countries
Global Presence
200,000+ Stores Across 60+ Countries
Trusted by the world's leading retailers on every continent
Europe / CEE
Asia Pacific
Americas
MEA
HQ / Key Hub
By Region
🇪🇺 Europe
80,000+
stores deployed
🌏 Asia Pacific
70,000+
stores deployed
🌎 Americas
30,000+
stores deployed
🌍 Middle East & Africa
20,000+
stores deployed
★ CEE & Showroom
🇵🇱 Poland
Central & Eastern Europe
Baltics · Ukraine · CEE markets
Baltics · Ukraine · CEE markets
★ ZKONG Systems GmbH
🇩🇪 Düsseldorf
European Operations
Sales · Support · Logistics
Sales · Support · Logistics
Certifications
CE
FCC
RoHS
IP67
ISO 9001
UL
Product Portfolio
Complete Smart Retail Ecosystem
ESL Series
Electronic Shelf Labels
Essence, Blade, Valley — full range 1.54" to 7.5"
NEW
Arrow Series
WORLDWIDE EXCLUSIVE
30–100cm strip for shelves & cart handles
Sparkle LCD
Color LCD Signage
Ultra-thin color LCD for premium shelf comms
Legendary LCD
Strip LCD Signage
Long-strip LCD for shelf edge & price rail
Accessories
Mounts & Rails
Complete ecosystem of mounting solutions
Products — Arrow Series
Arrow ESL Strips — World Exclusive
4 sizes · EPD 4-color · BLE 5.1 · NFC · 10-year battery · CE/FCC/RoHS
ZKC3030A-NE4
294.9 × 42.9 × 11.5 mm
Size
10.95"
DPI
147 DPI
Battery
10 yrs
CART HANDLE
Best for:Cart handle · small shelf edgeRes: 164 × 1600 px
Key Advantages
🌍
Worldwide Exclusive
Only ZKONG offers full ESL strip range globally
🎨
4-Color EPD
Black, white, red & yellow — vivid shelf communication
📡
BLE 5.1 + NFC
Wireless update + tap interaction
🔋
10-Year Battery
1×4CR2450 — 4 updates/day, no maintenance
🛡️
CE/FCC/RoHS
Full EU & international certification
💰
ROI < 18 months
Monetize shelf space — sell ad slots to FMCG
Arrow Series — Business Model
Monetize Your Shelf Space
Arrow transforms saved shelf space into a premium advertising medium — sold to FMCG suppliers
Revenue Flow
FMCG Brand → Retailer
Pays for ad space on Arrow labels
Retailer → Arrow System
Schedules content remotely via cloud
Arrow Display → Shopper
Sees targeted promotion on cart handle
ROI Acceleration
A store with 500 carts can generate €37,800/year in ad revenue — reducing payback period to 12–18 months.
Revenue Model — 500 Carts Example
Coca-ColaBeverages
€1,250/moNestléSnacks & Dairy
€1,000/moP&GHousehold
€900/moTotal Monthly€3,150
Annual Revenue Potential€37,800
Additional Revenue Opportunities
Seasonal campaigns
Flash sale alerts
Loyalty program promos
New product launches
Cross-category bundles
Arrow Series — Full Comparison
4 Sizes · World Exclusive · One Platform
Each Arrow strip replaces multiple standard ESL 2.13" labels — data from official ZKONG templates
True-scale comparison — Arrow strip vs. ESL 2.13" labels (each 67×37 mm)
Arrow 45 cmMOST POPULAR
ZKC4530A-NE4
Dimensions (from template)
Physical size
45.0 × 4.5 cm
Active display
43.5 × 3.0 cm
Replaces standard ESL 2.13"
7labels replaced
ESL label slot: 6.7 × 3.7 mm · 4 rows × 7 per row
Technical Specifications
Display17.06"
Resolution164 × 2400 px
DPI147 DPI
Battery1×4CR2450
Battery life10 years
Weight~120 g
Best Applications
Standard gondola · Promo zone · Freezer door
🌍
World Exclusive
Only ZKONG globally
🎨
4-Color EPD
BW + Red + Yellow
📡
BLE 5.1 + NFC
Wireless + tap
🔋
10-Year Battery
4 updates/day
🛡️
CE/FCC/RoHS
EU certified
🌡️
-25°C to +55°C
Freezer-ready
💧
IP54 Rated
Splash proof
Interactive Configurator
Product Size Comparison
Select two products to compare specifications and see them at scale on a shelf cross-section
Scale Comparison — 120 cm shelf cross-section
Specification Comparison
SPEC
A — ESL Blade 2.13"
B — Arrow Strip 30 cm
Screen
2.13" E-Ink
—
Resolution
250×122 px
1600×300 px
Colors
3-color (BWR)
7-color ACeP
Battery
5 years
3 years
Update
<5 sec
—
IP Rating
IP54
—
Length
—
30 cm strip
Mounting
—
Rail / Cart
A — Best For
Most popular size — perfect balance of visibility and shelf space efficiency.
B — Best For
Perfect for cart handles & short shelf segments. Worldwide exclusive format.
Select for Slot B →
Click Slot A or Slot B header to activate, then pick a product from the list. Use category tabs to switch between ESL, Arrow and Sparkle.
ESL Labels
Arrow Strips
Sparkle LCD
Arrow Series — Unique Application
Arrow on Shopping Cart Handle
The simplest ESL entry point — maximum visibility, zero shelf space required
CART PARKING ZONE — 1 BASE STATION
BASE
STATION
STATION
08:00
MORNING DEAL
MORNING DEAL
MORNING DEAL
Active
🥐 MORNING DEAL
Fresh Bakery -30%
1
Base Station
∞
Carts Covered
2–3×
Daily Updates
EuroShop 2026
Arrow 30cm on cart handle
Maximum Eye-Level Visibility
Customer holds the handle — Arrow is always in direct line of sight throughout the entire shopping journey
Instant Content Switch
One base station updates all carts simultaneously — morning deals, lunch promos, evening specials
New Revenue Stream for Retailer
Sell ad space to FMCG brands — Coca-Cola, Nestlé, Mars pay for guaranteed cart-level exposure
ROI AcceleratorAd revenue from FMCG brands reduces payback to 12–18 months
Easiest ESL entry point — no shelf modification required
Arrow Series — Revenue Model
Cart Handle Ad Revenue Calculator
Sell advertising space on cart handles to FMCG brands — turn every cart into a revenue stream
Configure Your Store
Number of Carts
300502,000
Revenue / cart / day
€0.50€0.10€2.00
Ad Changes / Day
3×1×8×
Store Hours / Day
12h6h24h
Revenue Results
Daily Revenue
€150
300 carts × 3 slots × 240min
Monthly Revenue
€3.9k
26 working days
Annual Revenue
€46.8k
Full year projection
Hardware Payback
2.7 months
Hardware cost: €10.5k (€35/cart incl. install)
Each brand gets 240 min per slot · 3 brands per day · 12h store hours
FMCG Brand Advertisers
Coca-Cola
Ad Budget: High
€1.3k/mo
Nestlé
Ad Budget: High
€1.3k/mo
Mars
Ad Budget: Medium
€1.3k/mo
Unilever
Ad Budget: High
€1.3k/mo
P&G
Ad Budget: Medium
€1.3k/mo
Coca-Cola — SPECIAL OFFER
Arrow 30cm strip on cart handle
Coca-Cola slot: 240 min
Coca-Cola slot: 240 min
Revenue from Coca-Cola
€1.3k/month
€15.6k/year per brand
ZKONG System — Real-World Impact
Practical Applications & Business Benefits
Operational efficiency · Commercial agility · Financial impact · Customer satisfaction
Operational Benefits
Streamline store operations and reduce manual labor
Key Impact Metric
90%
Labor reduction per store
Automated Price Updates
Synchronize prices across all stores in real-time — no manual label changes
Error Reduction
Eliminate manual pricing mistakes — 99.9% accuracy vs. 2-5% human error rate
Inventory Sync
Real-time inventory visibility — automatic out-of-stock alerts and replenishment triggers
Labor Efficiency
Reduce price-change labor by 90% — one person updates 10,000+ labels remotely
Click category tabs above to explore each benefit area. Data based on ZKONG deployments across 200,000+ stores.
Sparkle LCD Series
Sparkle — Premium Color LCD
Ultra-thin full-color LCD display for modern shelf-edge communication
Sparkle Overview
Technical Specifications
Screen Size4.3" / 7.0" / 10.1"
Resolution800×480 / 1024×600
ColorFull Color LCD
Thickness8.5mm ultra-thin
Update Speed<3 seconds
Connectivity2.4GHz / BLE 5.0
Key Advantages
Full-color promotional content
Animated content support
Centralized cloud management
Plug & play installation
Compatible with all ESL systems
Legendary LCD Series
Legendary — Strip LCD Signage
Long-strip LCD display for shelf edge, price rails and promotional zones
Legendary Series — Product Animation
Specifications
FormatStrip LCD (long-bar)
Sizes23.1" / 31.5" / 39.4"
Resolution1920×360 / 2560×360
Brightness400 nit (indoor)
Connectivity2.4GHz / WiFi
MountingShelf rail / wall mount
Use Cases
Shelf-edge price communication
Promotional banners
Category navigation strips
Freezer aisle signage
Pharmacy product info
LCD Dual-Screen Display
Dual-Sided LCD Commercial Display
Two-sided display for maximum visibility — front and back simultaneously
Dual-Screen LCD — Product Animation (EN)
Key Features
DisplayDual-sided LCD
Size10.1" each side
ContentIndependent per side
Brightness500 nit
MountingShelf / aisle / ceiling
Best For
Aisle end-caps
Checkout zones
Entrance promotions
High-traffic corridors
ESL Technical Features
Built for Peak Performance
Every feature engineered for the demanding retail environment
Ultra Thin
8.5mm profile
Thinner than a pencil — seamlessly integrates into any shelf design
High Durability
IP54 rated
Withstands daily retail operations — drops, moisture, cleaning
High Resolution
300 DPI display
Crystal-clear price and product information from any angle
Low Temperature
-25°C operation
Fully functional in frozen food aisles and cold storage
Waterproof
IP67 optional
Splash-proof design for fresh produce and fish counters
Long Battery
3–5 year life
No battery replacement needed for years of operation
Advanced Features
Smart Retail Intelligence
Beyond price display — a complete retail intelligence platform
Tap to interact
NFC Tapping
Staff & customers tap smartphone to get product info, reorder, or verify price
Visual picking aid
LED Flashing
Labels flash to guide warehouse staff during order picking — zero errors
cm-level accuracy
AoA Locating
Find any label in seconds using Angle-of-Arrival positioning technology
Brand-ready
Custom Design
Custom colors, logos and shapes available for brand-aligned deployments
NFC Tapping Demo
NFC — Tap to Connect
Every ESL label is NFC-enabled — tap with any smartphone for instant interaction
NFC Tapping Demo — Live
Customer Use
Tap label to get product details, nutritional info, reviews, or add to shopping list.
Staff Use
Tap to verify price, check stock, trigger reorder, or confirm planogram compliance.
Analytics
Every tap is tracked — understand which products get most attention and optimize placement.
No App Required
Works with any NFC-enabled smartphone. No app download needed — opens directly in browser.
AoA Locating Function
Find Any Label in Seconds
Angle-of-Arrival positioning — centimeter-level accuracy across the entire store
<30cm
Accuracy
50m
Range
<2s
Response
Instant Label Search
Type a product name or SKU — the system highlights the exact shelf label location on a store map.
Store Navigation
Staff navigate directly to any label. Reduces search time from minutes to seconds.
Misplace Detection
Automatically detects labels placed in wrong positions and alerts store managers.
ROI Impact: Reduces planogram compliance time by 70% and eliminates manual shelf audits.
Cloud Platform
ZKONG Cloud — Unified Management
Manage millions of labels across thousands of stores from a single platform
Cloud Platform Animation
SaaS Cloud
Hosted by ZKONG — no IT infrastructure needed. Instant updates, 99.9% uptime.
On-Premise
Deploy on your own servers for full data control. Ideal for large retail chains.
Mobile App
Manage labels from smartphone. Real-time alerts, price updates on the go.
Integrations
SAP
Oracle
Magento
Salesforce
Custom ERP
REST API
Global Case Studies
Trusted by World's Leading Retailers
Real results from real deployments across Europe and globally
C
Carrefour
France / Global
2,800+
Stores
12M+
Labels
Product
ESL + Cloud
Key Result
"95% reduction in manual price changes"
I
ICA
Sweden
1,300+
Stores
5M+
Labels
Product
ESL + AoA Locating
Key Result
"70% faster planogram compliance"
D
Dr.Max
CEE Region
800+
Stores
2M+
Labels
Product
ESL + NFC
Key Result
"Pharmacy-grade accuracy, 99.9% uptime"
O
Orange Romania
Romania
200+
Stores
500K+
Labels
Product
Sparkle LCD
Key Result
"Premium brand experience, 40% uplift"
CEE Region Focus
Central & Eastern Europe — Our Home Market
Dedicated regional team, local partnerships and proven deployments across CEE
Key Clients & Prospects
Dr.MaxActive
Pharmacy Chain · PL, CZ, SK, RO, IT
800+
stores
Orange RomaniaActive
Telecom Retail · Romania
200+
stores
T-MobilePilot
Telecom Retail · PL, CZ, SK, HU
300+
stores
Carrefour CEEActive
Grocery Retail · PL, RO, BG, HR
400+
stores
Active Markets
Poland
Czech Republic
Slovakia
Romania
Hungary
Baltic States
Ukraine
Bulgaria
Regional Advantages
Local office & dedicated CEE sales team
Fastest growing ESL market in Europe
On-site support within 24h in key markets
Pilot Implementation
From Order to Go-Live in 8 Weeks
Click any phase for details · Typical pilot: 1 store, 500–2,000 ESL labels
W1
Order Confirmed
Client
W1–2
Production
ZKONG HQ
W2–3
Quality Check
ZKONG HQ
W3–4
Shipping
In transit
W4–5
Customs & Delivery
Europe
W5–6
Installation
Store
W6–7
Go-Live
Store
W7–8
First Results
Client + ZKONG
👆
Click any phase above for details
Total Duration
8 weeks
Order to first results
Transit Time
5–7 days
Air freight China → EU
Installation
1–2 days
Per pilot store
Go-Live
Week 6–7
System fully operational
Why ZKONG
ZKONG — A Global Leader in ESL & Smart IoT Technologies
Six reasons why leading retailers choose ZKONG over the competition
#1 Global ESL Provider
200K+ stores, 60+ countries — more deployments than any competitor
Arrow — Worldwide Exclusive
Only ZKONG offers cart-handle strip labels. Zero competition in this segment.
Fastest Update Speed
<3 second price updates across entire store. Real-time competitive response.
Enterprise-Grade Reliability
99.9% uptime SLA, IP67 rated hardware, 5-year battery life guarantee.
Dedicated CEE Support
Local team in Poland, Czech Republic, Romania. 24h response time.
Full Ecosystem
ESL + LCD + Cloud + NFC + AoA — complete retail digitalization from one vendor.
Return on Investment
ROI in 12–18 Months
Typical payback period with Arrow advertising revenue included
ROI Calculator
Number of Stores100
SKUs per Store10,000
€10000K
Total Investment
€5K
Annual Savings
25 mo
Payback Period
€-9986K
Year 3 Net Gain
Labor Cost Savings€45K/store/yr
Eliminate manual price change labor — avg. 2 FTE per store saved per year.
Arrow Ad Revenue€37.8K/yr
Sell shelf space to FMCG brands. 500 carts = €37,800/year additional income.
Error Reduction€12K/store/yr
Eliminate pricing errors — avg. €12K/store/year in avoided fines and corrections.
Speed to Market<3 seconds
Price changes in <3 seconds vs. 4-6 hours manual. React to competitor pricing instantly.
Accessories & Mounting
Complete Ecosystem
Every accessory you need for a complete shelf-edge installation
Shelf Rail Clips
Universal clips for standard EU shelf rails
Magnetic Mounts
Tool-free installation on metal shelving
Base Stations
1 base per 500 labels, 50m range
Power Adapters
PoE and DC options for all environments
Cart Handle Bracket
Arrow-specific bracket for shopping carts
Freezer Mounts
Rated for -25°C cold storage environments
Thank You
A Global Leader in ESL
and Smart IoT Technologies
Ready to start your ESL journey? Let's discuss your specific needs and build a custom proposal.
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Introduction